Glossary of Terms
Suede cow leather that is covered with a thin coating of Polyurethane. The coating can be any color and can be embossed with a roller. The final product is generally a solid color leather looking product. This material is still classified as leather for import duty. Almost all white sneakers are made with action leather.
A type of midsole found in Clarks shoes, Active Air features hundreds of air pockets in a honeycomb-like design which offer fantastic levels of comfort while sacrificing none of the shock-absorbing properties found in traditional whole-piece midsoles.
Active Air Vent
Found in men’s Clarks shoes, Active Air Vent technology is exactly what the name suggests. Hidden in the heel of all shoes in this range is a tiny-yet-powerful pump that sucks out the warm air from within the shoe and pulls in cool air from the outside, helping to keep the foot dry and the shoe smelling and feeling fresh for considerably longer.
Dr Martens’ trademark outsole technology, AirWair was invented by the brand’s creator Dr Klaus Märtens who needed a cushy rubber sole to help a sprained ankle. The use of air pockets in the outsole for added comfort and impact absorption was recognised as one of the design’s key benefits when the shoe was first imported to the UK, and it remains an iconic part of the Docs brand to this day. You can read about Dr Martens’ history here.
Amortization or Amortize
A factory customer and the factory agree to pay for shoe tooling piece by piece. The tooling is amortized ,but adding a small charge to each pair of shoes. For Example a $10,000 tooling bill make be payed by adding $.50 to the first 20,000 pairs sold.
The latest piece of midsole technology from FitFlop. Whereas the MICROWOBBLEBOARD™ and SUPERCOMFF™ boast triple- and dual-density technology, respectively, ANATOMICUSH uses single density, meaning it offers the wearer the same levels of comfort that the brand are famous for while also providing a more slimline silhouette.
The APMA stands for the American Podiatric Medical Association. It is comprised of America's Premier Foot & Ankle Physicians. The seal was created to inform both physicians and consumers about products whose quality, safety and effectiveness allow for normal foot function and promote good health.
Similar to a plain toe but with a seam that runs across the top (somewhat similarly to a moc toe). Relatively rare among formal shoes.
Unlike many shoe terms, an Apron Toe is actually what it sounds like. It can be recognized by the visible edges or stitching that finishes off the toe and forms a sort of apron along the shoe's front.
A medical condition involving the inflammation of the joints, which can cause pain, swelling and stiffness.
Athletic-inspired, trendy footwear meant for casual, urban wear.
Athletic footwear meant for performance of a specific sport. Basketball, cross training, golf, hiking, running, tennis and walking are some examples.