FitFlop™ believes that their ‘newness’ at shoemaking gives them the freedom to dream. To see footwear with fresh eyes - and deliver equal parts fun, fearlessness and functionality. Ten years ago, when they first put their precision ergonomics under a set of sporty looking flip flop* straps, the only rules they followed were dictated by their expert biomechanists. Our focus is still on delivering the best in biomechanics, but now in a wider variety of styles, so Fitflop's customers can have that ‘happy FitFlop feeling’ any and every ‘wear’. Because at FitFlop, they believe that when your feet feel great, you can DO anything.